Herbal Essences is a brand of

hair care Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp, and to a lesser extent facial, pubic and other body hair. Hair care routines differ according to an individual's culture and the physic ...

products line by

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...

. The brand was founded in 1971 as the single

shampoo Shampoo () is a hair care product, typically in the form of a viscous liquid, that is used for cleaning hair. Less commonly, shampoo is available in solid bar format. Shampoo is used by applying it to wet hair, massaging the product into the ...

Clairol Herbal Essence Shampoo (officially typeset as ''Clairol herbal essence shampoo''). There are 29 collections of varying hair care products, each designed to have a different effect on the user's hair.

History

Clairol introduced Herbal Essence in 1971. The original Herbal Essence (now called Herbal Essences) used a cartoon image of the nature girl in a pool on the front label. The original color of the shampoo was green, and could be seen through the clear plastic bottle packaging. In 1990,

sex therapist Sex therapy is a strategy for the improvement of sexual function and treatment of sexual dysfunction. This includes sexual dysfunctions such as premature ejaculation or delayed ejaculation, erectile dysfunction, lack of sexual interest or arousa ...

and radio and tv host

Ruth Westheimer Karola Ruth Westheimer ( Siegel; born June 4, 1928), better known as Dr. Ruth, is a German-American sex therapist, talk show host, author, professor, Holocaust survivor, and former Haganah sniper. Westheimer was born in Germany to a Jewish fami ...

(Dr. Ruth) appeared in a tv commercial for the shampoo and body wash. Currently, their shampoos and conditioners are characterized to be paraben, gluten, and sulfate-free. The company is developing sustainable strategies to cooperate with the environment. They partnered up with World Wildlife Fund Canada to work together to plant native plants that will attract pollinators, renew wildlife habitats in Canada, and build healthy, biodiverse landscapes that are more resilient to climate change. Additionally, in 2016, as a part of the Herbal Essences Sustainability Program, they begun purchasing certified renewable electricity credits—which come from windmills—for their Iowa City plant.

Sale

Herbal Essences was sold to

in 2001 from Clairol. The company was in a "long-term decline" according to Chairman and CEO A.G. Lafley.

References

External links

Herbal Essences Official website
* {{Procter & Gamble Shampoo brands Procter & Gamble brands Products introduced in 1971 2001 mergers and acquisitions